I develop and execute strategic marketing plans that drive growth through market analysis and targeted, results-driven campaigns. Leveraging my expertise in both digital and traditional marketing, I’ve successfully increased brand awareness, customer engagement, and revenue.
I’ve led teams of 2 to 40+ across disciplines, both in-house and remotely, in the US and abroad. As an executive team member, I present to C-Suite and boards, driving results through collaborative, adaptable leadership aligned with global organisational goals.
I manage budgets using data-driven strategies, ensuring cost-effective campaigns. By setting goals, prioritising high-ROI initiatives, and tracking metrics, I deliver measurable results, driving both immediate gains and long-term growth within budget.
I’ve managed multiple vendors to deliver optimal value by negotiating contracts, setting performance expectations, and maintaining strong relationships. I align investments to maximise ROI while upholding high standards of quality and service.
I have significant experience in brand development including crafting brand narratives and ensuring consistent presence across marketing channels. I have led initiatives to build and reposition brands, driving recognition and customer loyalty.
I have extensive experience in digital marketing, including a data-driven approach tostrategy development, campaign execution, and performance optimization. My expertise covers SEO, CRO, social media, email marketing, content creation, and analytics.
I have a strong background in campaign management, overseeing campaigns from planning to analysis including setting objectives, managing budgets, and coordinating teams for timely delivery across all channels. I make data-driven adjustments to maximise ROI.
I have extensive experience in marketing automation including designing workflows for email marketing, lead nurturing, and customer segmentation. Using tools like HubSpot, I have ensure campaigns are scalable, targeted, and aligned with customer behaviors.
Through customer marketing, I enhance engagement, retention, and loyalty through personalised campaigns and targeted communications. I strengthen customer relationships, drive repeat business, and improve satisfaction while reducing churn.
I have a proven track record in lead generation, using digital marketing channels like SEO and paid advertising to attract and convert high-quality leads. My strategies include leveraging automation tools to deliver targeted campaigns that boost conversion rates.
I have substantial experience in event management, overseeing the planning and execution of various events. I oversee venue selection, logistics, budgeting, and stakeholder engagement. I create impactful experiences and ensure events deliver measurable outcomes.
I specialise in content planning and creation, producing engaging web copy, blog posts, articles, and social media content. My storytelling approach aligns with brand voice and boosts brand awareness and thought leadership.
Wide experience of marketing and sales tools
I have hands-on experience of using HubSpot Enterprise's marketing modules to:
I have eight years of experience with Salesforce, which has equipped me with a strong understanding. My experience includes utilising Salesforce to:
I have been responsible for leading the setup and configuration of Intercom to enhance user engagement by:
I possess a fundamental understanding of Google Analytics and am skilled in navigating the platform to analyse website traffic and user behaviour. I have used Google Analytics to:
My experience with Adobe Photoshop and Canva is extensive and encompasses a variety of applications, including:
I have utilized Supademo extensively to deliver product usage insights and promotional messaging to customers effectively.
I have used Microsoft Office tools throughout my career and have a fundamental understanding of how to use each of the tools.
As with Microsoft Office, I have used G Suite tools to manage and deliver projects, presentations and documentation.
I possess a strong understanding of Calendly, utilizing its features to convert prospects to sales meeting bookings. My experience includes:
I have a solid understanding of Wati, leveraging its features to enhance customer communication through WhatsApp. My experience includes:
I have utilised Tally Forms to create customised surveys and data collection forms. My experience includes: